Director of Digital Marketing

Description

Zafran Security is hiring a Director of Digital Marketing to run the digital engine that turns security buyers into qualified pipeline. You will own online demand generation, digital architecture, conversion rate optimization (CRO), and digital advertising. You will be accountable for how the website, search, and paid channels perform against pipeline and revenue targets.

This is a hands-on leadership role. You set strategy, build the team and agency bench, and stay close enough to the ad accounts, analytics, and site architecture to know what is actually working. Reports to the VP of Revenue Marketing.

About Zafran:

Our Mission: To stop the exploitations of vulnerabilities, everywhere.

What makes us different: In a world where AI-enabled attackers weaponize vulnerabilities within minutes, the old scan-and-patch-everything model no longer holds. Zafran's Exposure Graph continuously maps every vulnerability across your hybrid environment, chains exploitability through real attack paths and proves 90% of "critical" vulnerabilities can't actually reach you. It then neutralizes the real 10% using your compensating controls and safely remediates only where it matters.

Who’s behind us: Zafran is backed by Menlo Ventures, Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We’re one of the fastest-growing companies in the industry, scaling to meet demand from the world’s most advanced, security-obsessed organizations.

We’re serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!

What you will do: Five areas sit under this role, each with a pipeline-linked target.

- Online demand generation: the full set of digital programs that create and capture demand, from AEO/search/ads to website conversion, with accountability for digitally sourced pipeline.

- Digital campaigns: ABM and

- Conversion rate optimization: a continuous testing program that raises conversion from visitor to demo request to qualified opportunity.

- Digital paid advertising: strategy, budget, and performance across paid channels, with Google, YouTube, Reddit, ChatGPT and LinkedIn as the core.

- Digital architecture: the website, digital martech stack, and analytics foundation, including CMS, website integrations, and data flow into marketing automation and CRM.

Key Responsibilities

Website and digital experience

- Own the corporate website end to end: strategy, information architecture, content structure, performance, accessibility, and roadmap.

- Partner with product marketing, web development, and marketing leadership on templates, navigation, and campaign landing pages. Hold the standard for page speed, Core Web Vitals, and site security hygiene.

- Govern the web and martech stack (CMS, tag manager, consent management, forms, chat, personalization) and make sure data flows cleanly into marketing automation and CRM.

AEO and SEO

- Lead search strategy across traditional SEO and answer engine optimization (AEO), so the company is found, cited, and recommended in Google, AI Overviews, and AI assistants when security buyers research threats, categories, and vendors.

- Own technical SEO, structured data, entity and topical authority, and content architecture, including topic clusters plus category and comparison pages.

- Define how AI-search visibility and citations are measured, and work with product marketing on search-led content mapped to buyer questions at each stage.

Paid digital advertising

- Own strategy, budget allocation, and performance across Google Ads (search, display, demand gen), YouTube, and LinkedIn (Sponsored Content, Conversation Ads, Lead Gen Forms, Matched Audiences). Evaluate additional channels such as programmatic, retargeting, and review sites based on results.

- Build account-based and persona-based campaigns aimed at cybersecurity Business and Technica