VP, Growth

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

Vice President of Growth

About Motive

Motive empowers the people who run physical operations with technology that makes their work safer, more productive, and more profitable. Our AI-powered platform combines software and integrated hardware to help customers manage driver safety, vehicle and equipment tracking, compliance, maintenance, spend management, and other critical workflows in one system.

Motive serves organizations across transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

About the role

Motive is seeking a strategic, highly analytical Vice President of Growth to build the systems and programs that create durable, efficient growth across the customer lifecycle. This leader will set the growth agenda, turn customer and market insight into focused experiments, and improve how Motive attracts, converts, activates, retains, and expands customers.

You will work across Marketing, Product, Sales, Customer Success, Finance, and Data to identify the highest-impact growth opportunities and translate them into measurable plans. You will balance near-term performance with scalable capabilities—building a team and operating model that increase learning velocity, improve customer outcomes, and make growth more predictable.

What you’ll do

- Set the growth strategy and priorities, connecting company goals to clear customer, funnel, and revenue outcomes.

- Identify the highest-value opportunities across acquisition, conversion, onboarding, activation, retention, and expansion; focus investment and teams on the problems with the greatest potential impact.

- Build a disciplined experimentation program: develop hypotheses, prioritize tests, establish success measures, and scale what works while quickly stopping what does not.

- Engage personally in the highest-impact growth programs across, paid, organic, web and other channels to gain insights and drive maximum output.

- Use automation and AI thoughtfully to reduce low-value work, personalize customer experiences, and increase team productivity without adding unnecessary complexity.

- Improve the customer journey across digital and human touchpoints, reducing friction from first interaction through adoption, renewal, and product expansion.

- Partner with Marketing to strengthen channel effectiveness, demand capture, audience quality, and conversion across the funnel.

- Partner with Product and Data to use customer research, product usage, and behavioral signals to improve activation, engagement, self-service, and product-led growth opportunities.

- Partner with Sales and Customer Success to improve lead quality, handoffs, time to value, retention, and expansion motions.

- Establish a clear growth measurement framework and operating cadence, including funnel definitions, dashboards, forecasting, cohort analysis, and performance reviews.

- Evaluate growth investments using rigorous economics, including conversion, acquisition cost, payback, lifetime value, retention, and incremental revenue.

- Build, lead, and develop a high-performing growth organization; establish clear ownership, decision rights,