Senior Strategic Account Marketing Lead

About MISUMI Americas

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.

Impact In This Role

As the Senior Strategic Account Marketing Lead at MISUMI Americas, you will work side by side with the sales reps who own your assigned accounts. You will take their account plans, what customers are telling us, and our revenue goals, and turn them into practical, creative marketing campaigns. These campaigns should spark engagement, create and move deals forward, and strengthen customer relationships.

This is not a role for a single-channel specialist. You will build and lead growth plans for each account, using both hands-on and large-scale tactics. These include customer visits, lunch-and-learns, direct mail and swag, executive outreach, events, targeted email and nurture programs, paid ads, sales support materials, and account-specific content. You do not have to create every asset or run every channel yourself. You do need to pick the right mix, bring in the right partners, and see the work through to results you can measure.

What You’ll Be Doing

- Become a trusted, proactive marketing partner to the Account Executives and sales leaders for a named portfolio of Strategic and Key Accounts. Maintain a regular operating cadence with each seller to understand account priorities, opportunities, whitespace, risks, and next steps.

- Translate account plans, account research, buyer and buying-group insights, intent signals, opportunity data, and customer engagement into focused account-growth strategies and quarterly activation plans.

- Own the end-to-end planning, orchestration, and execution of 1:1, 1:few, and 1:many account marketing programs. Select the right mix of high-touch and scalable tactics based on the account objective, buying stage, audience, and expected impact.

- Develop creative, practical account plays that help Sales earn attention and create momentum. Examples include customer-office visits, lunch-and-learns, executive meetings, local customer experiences, direct mail and swag, targeted events, customer workshops, outbound support, account-specific content, and digital nurture programs.

- Partner with Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, Sales Development, and external vendors to activate cohesive campaigns. Write clear briefs, establish ownership and timelines, resolve blockers, and ensure every program is delivered to a high bar.

- Work with Web, Lifecycle and Performance Marketing to create and optimize targeted email, nurture, retargeting, paid media, landing-page, and audience programs for assigned accounts when those tactics will advance the account objective.

- Drive customers and prospects to MISUMI Americas events and create thoughtful pre-event, onsite, and post-event account plans that convert event participation into meaningful sales follow-up and pipeline progress.

- Work with Content and PMMs to build the sales enablement required for each activation, including messaging, outreach guidance, follow-up plans, templates, snippets, talking points, and clear seller actions. Ensure Sales understands the plan and follows through.

- Manage assigned program budgets and vendors with an ROI mindset. Test, learn, reallocate investment, and know when to stop, revise, or scale an account play.

- Use Salesforce, Marketo, Reachdesk, Sigma, intent data, account engagement data, and other available signals to identify opportunity, prioritize investment, and measure impact. Maintain a clear view of account engagement, buying-g