CRM Executive

Here, your CRM ideas go from first test to real results, and you’ll see the difference they make.

$113M funded. Global footprint. AI-powered. Human-driven. 🚀

INSHUR is the embedded insurance powerhouse for the on-demand world. We partner with giants like Uber and Amazon to provide fair, data-backed coverage for the modern workforce. We’re 200 people strong across the UK, US, and Netherlands, using AI as a multiplier to stay ahead of the curve. Want to work where tech actually meets the road? You’re in the right place.

Find out more about our history, values, hiring process and more here https://inshur.slab.com/public/topics/inshur-playbook-dr5k6re7.

THE ROLE

You’ll own our marketing CRM across the UK, US and Netherlands, creating the in-life communications, automations and campaigns that help customers choose us and stay with us. You’ll have real autonomy to test, learn and experiment, turning data into ideas and ideas into results. With a colleague looking after HubSpot’s sales, operational and data foundations, you’re free to focus on building multi-channel campaigns, shaping the CRM roadmap and making every customer touchpoint count. You’ll be the CRM expert in a growing marketing team, partnering with UK and US generalists and paid media specialists.

In your first year, success looks like stronger renewals, growing quote-to-policy conversion, and less manual effort in getting campaigns live.

This role reports to the Head of Marketing and sits within a growing team of 3.

We’re based in Brighton, with a hybrid working model. You’ll come into the office 1 day a week, with the rest of your time remote.

WHAT YOU’LL DO

- Owning in-life communications: Building and continually improving the journeys that matter most, from quote follow-ups to renewal invites, so every message lands at the right moment.

- Building a data-led campaign roadmap: Planning and delivering targeted CRM communications, then learning from every result to make the next campaign even better.

- Bringing campaigns to life end to end: Owning the content calendar and creating campaigns from first idea to final send, including the copy, the build and the testing.

- Growing customer lifetime value: Designing segmented retention, win-back and loyalty campaigns, and spotting the right moments for upsell and cross-sell.

- Testing and learning with purpose: Framing each experiment as a simple one-page business case, measuring what happens, and sharing insights that help the whole business make better decisions.

- Listening to our customers: Looking after customer sentiment, including NPS, feedback surveys and Trustpilot, and sharing what you find with stakeholders as part of our Consumer Duty work.

- Powering wider marketing and partners: Creating segments for paid media, such as exclusion and lookalike audiences, and supporting new product and partner launches with seamless CRM journeys.

WHAT WE’RE LOOKING FOR

We care more about how you think than what’s on your CV. If you meet most of the essentials and are excited about the problem, apply.

ESSENTIAL

- Solid, hands-on CRM experience: You’ve built and run multi-channel lifecycle campaigns and automations yourself, ideally in HubSpot, rather than only sending emails from a platform someone else set up.

- Data-led, commercial thinking: You enjoy finding the story in the data, running a campaign to improve a metric, and learning from the results.

- Self-sufficient creativity: You’re happy writing your own content and building your own emails, rolling up your sleeves to get great work out the door.

- GDPR and marketing permissions knowledge: You understand the rules that keep customer communications compliant, so we can engage with confidence and care.

- Curiosity and the confidence to challenge: You ask why things are done a certain way, suggest better ones, and welcome open, direct feedback that helps the work improve.

NICE TO HAVE

- Insurance or regulated i