Senior Manager, Customer Marketing

ABOUT US:

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.

THE ROLE

You'll be our first Senior Manager of Customer Marketing, and your job is to market Fireworks through our customers. That means two things: putting customers' voices, results and stories in front of the next buyer, and marketing our customers themselves, so the teams who build on Fireworks are seen and celebrated as advocates.

Our customers are shipping some of the most interesting AI products in the world, from AI-native startups to some of the largest enterprises. The buyers we most want to reach trust their peers more than they trust us. You'll build the references, stories and peer moments that let customers at their scale and in their industry make the case for Fireworks, and you'll turn the champions inside our accounts into advocates who bring Fireworks to the next team.

This is a hands-on role with full ownership. You'll set the strategy, build and run the programs, working through cross-functional partners and outside help like agencies or freelancers where it makes sense. As the programs prove their impact, you'll help shape how the function grows. You'll report to the Head of Global Strategic Events and work daily with Sales, Revenue Marketing, Developer Relations, Product Marketing, Product and Strategic Events.

Our buyers range from the engineers and ML leads who evaluate Fireworks to the CIOs, CTOs and AI platform owners who sign off. So the best proof isn't just a logo on a slide — it's a builder explaining how they cut latency or cost on Fireworks, in their own words, with real numbers. For enterprise buyers, it's also an executive at a peer company vouching that Fireworks held up at their scale.

WHAT YOU'LL DO

You'll decide where to start and which programs matter most. The work spans a few connected areas, and each one turns a happy customer into a voice for Fireworks.

CUSTOMER ADVOCACY

- Build an advocacy program people want to be part of, from the engineers and ML practitioners who know Fireworks best to the executives who bet on it.

- Recognize and grow champions, and give them a stage with DevRel: talks, posts, office hours and early access.

- Find advocates through Sales, DevRel and product usage signals, not just the accounts everyone already knows.

- Make advocacy worth it: clear asks, and real value back such as early access, product input, visibility and invites.

REFERENCES AND PEER PROOF

- Build a reference program that gives Sales references it can rely on in complex enterprise deals, matched by industry, company size and use case, with fair rotation so no advocate is over-asked.

- Recruit executive advocates (CIOs, CTOs, heads of AI and engineering) who can speak to scale, security, reliability and procurement.

- Set up peer-to-peer moments for late-stage deals: executive reference calls, site visits and reference dinners.

- Supply customer references for analyst evaluations, and build a steady review motion on G2 and other peer sites.

CUSTOMER STORIES

- Tell stories in the customer's own voice: technical deep dives with hard numbers (latency, throughput, cost per token) for evaluators, and business outcomes for the executives who sign off.

- Build a library organized by industry and use case, and package it for the website, sales decks, account-based campaigns, launches and analyst briefings.

CELEBRATING OUR CUSTOMERS

- Spotlight cus