Senior Distribution Partnerships Manager

About Rocket Lawyer

Founded in 2008, we believe everyone deserves to be legally protected. In one seamless experience that combines trusted legal AI and the right attorney for each legal matter, Rocket Lawyer members have always-on access to affordable legal guidance and services they need. To date we’ve helped over 30 million consumers and small businesses get the legal help they need and are now expanding the team in order to bring affordable legal protection to even more.

Senior Distribution Partnerships Manager

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role

Rocket Lawyer is looking for a Sr. Distribution Partnerships Manager to join our Partnerships team, reporting to the SVP, Enterprise & Legal Services. Rocket Lawyer has built a Legal AI + Attorney Marketplace platform, pairing AI-powered legal guidance with licensed attorneys. The Partner Team seeks to integrate these services into the next generation of AI agents, software platforms, and digital workflows that serve small businesses and individuals with legal needs.

In this role, you will own sourcing, structuring, and launching partnerships across our targeted verticals addressing both personal and business legal use cases : Product Integrators (independent software vendors and AI platforms that embed RL Services via APIs, MCP connectors, and A2A protocols), Channel Partners (affiliates, resellers, and group or association sponsors), and emerging Strategic Alliances. You’ll work cross-functionally with Product, Design, Engineering, and Legal Services to translate partner needs into integration requirements tied closely to Rocket Lawyer’s partner integration roadmap, and you’ll manage each partnership from first outreach through commercial negotiation, contracting, and launch, driving measurable user growth outcomes tied to company goals.

The ideal candidate brings an entrepreneurial spirit, strong commercial instincts, and comfort operating in the fast-evolving and still-maturing AI agent and MCP ecosystem as Rocket Lawyer grows its Partner Team. A background in SaaS, fintech, AI/ML platforms, or B2B software business development is strongly preferred.

A Day in the Life:

- Advance the Partner Strategy: Work directly with the SVP, Enterprise to refine and execute Rocket Lawyer’s Partner Acquisition GTM strategy and acquire identified target partners

- Build and prioritize a partnership pipeline across our Ideal Partner Profiles: independent software vendors and AI platforms serving solo and small business owners, landlords, and individuals (e.g., business formation, fintech, HR/payroll, proptech, and insurance platforms); large consumer and enterprise AI platforms and vendors within the broader MCP ecosystem; SMB-focused AI and back-office automation tools; legal enterprise AI and contract lifecycle management (CLM) platforms; and trade associations, brokers, and group sponsors

- Own the full partnership lifecycle: prospecting, outreach, pitching, commercial terms negotiation (pay-for-performance, revenue share, enterprise licensing, or non-monetary models), implementation support, and partner performance optimization & growth

- Scope and shape partner integration paths: Work cross functionally with product and engineering to tie partner requirements into standard integration paths and partner roadmap growth

- Track and report against distribution partner KPIs: Track acquisition metrics against goals, installation and conversion volumes and rates, impacts on user retention rates, as well as revenue and add-on sales data

- Mark the Market: Monitor the competitive landscape of legal AI and legal tech partnership developments and programs to inform partner prioritization and positioning

- Represent Rocket Lawyer: with partners, at industry eve