Senior Product Marketing Manager, Public Sector

BUILD A SAFER WORLD.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

We’re looking for a Senior Product Marketing Manager to own the Public Sector market for Ardence, TRM’s AI-native investigation platform. Product marketing at TRM is organized as product PMM and market PMM. Product PMM owns platform positioning, differentiation, and launches across markets. Market PMM turns that foundation into growth within one market: understanding the buyers, running the sales and customer programs, and driving adoption and expansion. This is a market PMM role. You work closely with a Product Manager, Sales, and Customer Success. The PM builds, Sales opens doors, and you make sure buyers and existing customers know what Ardence can do for their missions and use it. AI handles the execution. You handle the judgment.

This role supports Defense and National Security customers as well as the rest of Public Sector. It requires U.S. citizenship and residence in the United States.

WHAT YOU’LL OWN

You’ll own the Public Sector market position and growth programs for Ardence. Your buyers and users are investigators and analysts running complex, high-stakes cases for government agencies. Most Public Sector growth comes from existing customers, so a large part of the job is helping them use more of Ardence and expand into additional teams, workflows, and missions.

- Public Sector positioning, messaging, demos, and sales materials built on the shared Ardence story

- Defense and National Security positioning and programs, built with the teams that serve those agencies

- Adoption and expansion programs for existing customers: which teams and missions could use more of TRM, what they would need to buy, and the stories, demos, and customer proof Sales and CS need to have that conversation

- Customer marketing for Public Sector: finding customers who have capabilities they aren’t using, reaching the right users, and measuring whether usage changes

- Mission-specific research and campaign content that supports both existing customer growth and new business

- Follow-through on every launch in your market: did it reach the intended buyers, start qualified conversations, and get existing customers using what shipped

HOW YOU’LL WORK

Deep diving: You know the product at the level where you can demo it as well as anyone in the company. You know where the real value sits and where it breaks down. You’re in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers.

Positioning: You take the shared Ardence story and make it specific to how government investigations run. You find the framing where a Public Sector buyer sees why TRM fits their mission, and you get claims agreed with Product at the start of a launch, not the night before.

Incepting: The story only works if the company carries it. You get Sales and CS telling it without you in the room, and you feed what you hear from agencies back to the product PMM and Product so the story and the roadmap improve.

Owning the moment: A launch, an enablement session, the materials a seller brings to an agency meeting. These are the moments where TRM either makes an impression or misses one. You own the narrative, the timing, and the outcome.

WHAT WE’RE LOOKING FOR

Storytelling. You think in narrative, not slides. You can make something technical matter to an agency buyer in two sentences, and your stories rest on customer signals, usage data, and win/loss patterns. You carry the same story across a one-pager, a demo, and an enablement session.

Commercial instincts. You understand what moves a deal and what mo