Visual & Web Designer

About Codingal

Codingal ([www.codingal.com](http://www.codingal.com)) is a global leader in online AI and coding education for kids and teens. Our mission is to inspire school students to fall in love with AI and coding through live, interactive classes taught by expert instructors.

Backed by Y Combinator, Rebright Partners, and angel investors, Codingal has reached over 1 million students worldwide.

About the Role

We are looking for a creative and versatile Visual & Web Designer who can work across marketing creatives, social media, landing pages, and UI/UX design.

You will be responsible for designing high-quality visuals for our marketing campaigns, building engaging and conversion-focused landing pages, creating content for social media, and contributing to the user experience of our website and learning platform.

We are looking for someone who combines strong visual design skills with a good understanding of user experience and modern web design tools. You should be comfortable taking an idea from concept to final execution, experimenting with different designs, and using performance data to continuously improve your work.

You will work closely with our marketing, product, and engineering teams, with opportunities to directly collaborate with the founders.

Key Responsibilities

1. Landing Page Design & Development

Design, build, and maintain high-converting landing pages for marketing campaigns, course offerings, and new product launches. Create responsive, mobile-first landing pages with strong visual appeal, clear messaging, and effective calls to action. Use tools such as Framer, Webflow, WordPress, or similar platforms to independently build and publish landing pages. Work with the performance marketing team to experiment with landing page layouts, messaging, and designs to improve conversion rates. Continuously improve existing pages based on user behaviour, performance data, and feedback.

2. UI/UX & Website Design

Design intuitive and visually appealing user interfaces for Codingal's website and learning platform. Create wireframes, user flows, mockups, and interactive prototypes using Figma. Work with the product and engineering teams to improve user experience across key journeys. Ensure consistency in typography, colours, layouts, components, and overall design language. Apply UI/UX best practices to make interfaces simple, accessible, and easy to use.

3. Performance Marketing & Ad Creatives

Design engaging static, carousel, and video creatives for Meta, Google, YouTube, and other advertising platforms. Develop new creative concepts, hooks, layouts, and variations for different audiences and campaigns. Work closely with the performance marketing team to understand which creatives are performing well and continuously improve designs. Experiment with AI-powered design tools to produce high-quality creatives more efficiently.

4. Social Media & Brand Design

Create visually engaging content for Instagram, Facebook, LinkedIn, YouTube, and other social media channels. Design posts, carousels, Reels, Shorts, stories, and promotional content aligned with Codingal's brand. Help manage the social media content calendar and ensure timely publishing. Design marketing materials such as email banners, brochures, presentations, certificates, and campaign visuals. Maintain consistent branding across all digital and marketing touchpoints.

Required Skills & Experience

3+ years of professional experience in visual design, graphic design, web design, or related roles. Strong proficiency in Figma, including UI layouts, components, responsive design, and prototyping. Hands-on experience designing, building, and publishing landing pages using Framer, Webflow, WordPress, or similar tools. Good understanding of UI/UX principles, user journeys, visual hierarchy, and mobile-first design. Proficiency in Adobe Photoshop, Illustrator, or equivalent professional graphic