ASO & SEO Specialist

App Store Optimisation

• Own ratings, reviews and reputation on Google Play and the Apple App Store, and build a review strategy that grows positive ratings.

• Turn review insights into product and experience improvements, working with Product, Tech, CX and Operations.

• Set up in-app rating prompts that invite genuine feedback, in line with Google Play and Apple policies.

• Optimise store listings: titles, subtitles, descriptions, keywords, screenshots and preview videos.

• Run keyword research and listing A/B tests to lift discoverability and store conversion.

• Track organic installs, conversion rate, ratings and keyword rankings, and benchmark competitors.

• Work with Performance Marketing on Google App Campaigns and Apple Search Ads, and use seasonal events and custom product pages.

• Explore Hindi and regional-language listings.

Website SEO

• Technical SEO: crawl and indexing health in Search Console, Core Web Vitals and structured data (Product, Review, FAQ).

• On-page SEO for product, category and concern pages, plus internal linking.

• SEO content strategy and briefs, reviewed by our doctors for medical accuracy.

• Google Business Profile and online reputation.

• Monthly reporting on organic traffic, rankings, conversions and revenue.

Requirements

• 3–5 years in SEO and ASO, with 2+ years managing ASO for a consumer app with 1 lakh+ installs.

• Proven, measurable gains in app ratings, organic installs, keyword rankings or store conversion.

• Hands-on with Google Play Console, App Store Connect, Search Console and GA4.

• Experience with ASO tools (AppTweak, Sensor Tower, AppFollow or similar) and SEO tools (Semrush, Ahrefs or similar).

• Strong understanding of app store ranking factors and policies.

• Clear communicator who works well across teams; strong written English, Hindi a plus.

Good to have

• Experience in healthcare, skincare, beauty, pharmacy or e-commerce.

• Exposure to Apple Search Ads and Google App Campaigns.

• Familiarity with Shopify, Medusa or headless commerce, and basic HTML.

• Understanding of AI-driven search (Google AI Overviews and similar).