VP, Product Marketing

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

Vice President, Product Marketing

About Motive

Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.

About the role

Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.

You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.

What you’ll do

- Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.

- Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.

- Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.

- Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.

- Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.

- Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.

- Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.

- Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.

- Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.

- Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.

- Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.

- Simplify how work gets done: clarify priorities and decision rights, focus re