Senior Marketing Operations Manager

Company Mission

Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.

Why Payhawk Payhawk, where the bold builders make an impact.

We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.

Give: Honest opinions, real ownership, a focus on outcomes. Get: A front-row seat to a market leader in one of the fastest-moving industries.

The role, in one line

You will own the systems, processes and measurement that make Payhawk’s Marketing function scalable and accountable, and you will be accountable for the business impact of what you build.

What you will own

Marketing technology (MarTech) stack

- Own and manage the full MarTech stack (for example, the marketing automation platform, CRM integration and analytics tools), including platform selection, implementation, configuration and integration with the CRM.

- Make and defend commercial decisions on tooling: what to buy, what to build and what to retire.

- Build automation and integrations where native tooling falls short, using workflow tools, webhooks and APIs.

Process optimisation and efficiency

- Develop, document and enforce standard marketing processes, including inbound lead management (scoring, routing and lifecycle), campaign execution and reporting.

- Identify bottlenecks and inefficiencies in marketing operations, and propose solutions that scale.

Data management and governance

- Keep marketing data in the CRM and marketing automation systems accurate and clean.

- Set and monitor data governance policies that comply with relevant privacy regulations, such as GDPR.

Reporting and analytics

- Build and maintain the key marketing performance dashboards and reports, giving visibility into campaign ROI, funnel metrics and KPIs.

- Give the marketing leadership team regular, actionable insights that drive strategic decisions.

Cross-functional alignment

- Act as the main operational link between Marketing, Revenue Operations and Finance.

- Work closely with Sales Operations to keep lead hand-off and data synchronisation aligned.

What you will need

- Proven experience, typically 6+ years, in a Marketing Operations, Marketing Technologist or similar role.

- In-depth, hands-on experience with leading marketing automation platforms such as Demandbase, 6sense, Pardot or HubSpot.

- A strong understanding of CRM systems such as Salesforce, and experience with system integration and data management.

- Strong analytical skills, and the ability to use data to tell a story and drive business decisions.

- A process-oriented mindset and a keen eye for detail.

- Experience building reports and dashboards in tools such as Salesforce, Google Sheets or other business intelligence platforms.

- Strong verbal and written communication skills.

- The ability to explain complex operational concepts to non-technical stakeholders.

he role, in one line

You will own a part of Payhawk's AI Office of the CFO, the agents and Playbooks that complete real finance work for customers inside Payhawk, Slack, Claude and other AI models.

What you will own

- Define and develop the product roadmap and strategy for your area, in close collaboration with your engineering and product design peers.

- Deliver on the roadmap by managing the work of engineering and product design.

- Help your team build and s