Events Marketing Manager, Growth

The ’80s are calling and its not to Gen X.

Shopping malls – once the mainstay of teens during the 1980s and 1990s – are enjoying a resurgence. And it's thanks to Gen Z https://www.usatoday.com/story/money/2026/03/04/gen-z-millennials-drinking-less-alcohol-working-out-more/88864868007/ shoppers who are craving in-person and social outlets over online shopping conveniences.

-USA Today https://www.usatoday.com/story/money/2026/03/26/gen-z-retail-shopping-malls-resurgence/89233505007/, 3/26/2026.

People are getting fed up with online interactions and want to go back to cool, interesting interactions with real humans in real-life!

Arca is looking for an exceptional events marketing manager who can help us bring those events to life across design, implementation, and scale.

THE ROLE

You’ll build and own Arca’s event marketing program. This is a senior individual contributor role on our Growth Marketing team for someone who builds events as a system: one that fills the right rooms, gives attendees an experience they can’t get anywhere else, and turns attendance into meetings with our advisors and a sustainable pipeline.

Seminars are our first proof point. Our advisors began hosting educational seminars this fall, and early results are strong. We want to reach a pace of 100 seminars per year by the end of 2027, while growing into webinars, new prospect event formats, and client appreciation experiences. You’ll turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work.

You’ll report to our Head of Growth and work closely with advisors, operations, compliance, growth engineering, and our seminar marketing partner. You’ll have real ownership, budget responsibility, pipeline targets, and the autonomy to decide what we run, where, and why. Expect about 25–50% travel to events, venues, and offices.

WHAT YOU’LL DO

SCALE THE SEMINAR PROGRAM

- Own the seminar calendar across offices and advisors: geography, ZIP-code targeting, topics, venues, timing, and spacing between events.

- Manage our seminar marketing partner end-to-end, and hold them accountable for audience quality, invitation accuracy, registration, and confirmations. Evaluate alternatives, and decide what functions we should eventually bring in-house.

- Work with our advisors to build and improve the playbook: materials, room setup, presenter prep, booking meetings in the room, and attendee follow-up.

- Coach advisors as presenters, and make every event better than the last.

EXPAND BEYOND SEMINARS

- Test and expand webinars for audiences outside our office footprints.

- Lead reinvestment in a client appreciation program with small, selective experiences that make clients feel cherished, and give them a natural way to bring a friend.

- Pilot new prospecting concepts with advisors and offices, such as hosted dinners, community events, and events with referring partners and centers of influence like estate attorneys and CPAs.

OWN THE NUMBERS

- Define and own the event funnel: registrations, attendance, meetings booked, prospects qualified, and new client business.

- Partner with growth engineering on attendance tracking, attendee imports, and lead-source accuracy, and influence how our platform handles event follow-up.

- Track cost, payback, and ROI by event, location, presenter, format, and topic. Use them to decide what to scale, what to change, and what to stop.

- Build business cases for new formats, secure budgets for what works, and drive continuous experimentation.

MAKE EVERY EVENT FEEL LIKE ARCA

- Own the in-room experience. From the venue to the welcome sign to the card attendees take home, Arca events should feel distinct, valuable, and special, and nothing like the free-dinner annuities pitch attendees sat through last month.

- Partner with design to keep materials consistent across every office and format.

- Bring compliance in at the brief stage, so every