Senior Manager, Field & Event Marketing

Description: Zafran is on a mission to stop the exploitation of vulnerabilities everywhere. We’re rethinking how security teams prioritize risk, and we’re building something no one else has: a new operating model that defuses the threats that matter most—fast.

We're looking for a Senior Manager, Field and Event Marketing to bring operational rigor and a talent for building creative, memorable experiences that make attendees stop in their tracks. Sales teams and vendors love working with you, and you know how to hold them to a high standard. You obsess over event lead and ROI metrics while knowing how to emotionally connect an audience to a brand.

If this describes you, keep reading.

About Zafran:

Our Mission: To stop the exploitation of vulnerabilities, everywhere.

What makes us different: Zafran de-risks 99% of critical vulnerabilities overnight across your hybrid environment and uses agentic capabilities alongside your existing security tools to rapidly mitigate and remediate the 1% most likely to be exploited.

Who's behind us: Zafran is backed by Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We're one of the fastest-growing companies in the industry, scaling to meet demand from the world's most advanced, security-obsessed organizations.

We're serious about our mission, so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!

What you will do

- Set the field marketing strategy across multiple territories, aligning event investment with pipeline and revenue targets and building the frameworks the broader team uses to plan and execute.

- Own the full event lifecycle at a program and portfolio level, from strategy and planning through execution and post-event analysis, across virtual and in-person experiences.

- Partner directly with sales, marketing, and executive leadership to select, prioritize, and optimize the event portfolio, ensuring every program earns its place on the calendar.

- Own budget and pipeline targets across multiple regions, driving lead generation and revenue impact through disciplined forecasting, tracking, and optimization.

- Build and manage vendor and agency relationships at scale, negotiating contracts and setting the standard for cost efficiency and execution quality across all programs.

- Mentor and provide guidance to field marketers and coordinators, raising the bar for execution and building bench strength on the team.

- Report on portfolio performance to executive leadership, translating data into clear recommendations that shape future investment.

- Build the measurement frameworks and reporting cadence that let the company evaluate event ROI consistently, in partnership with analytics and operations.

- Champion best practices across field marketing, setting the standard for execution, experience quality, and accountability company-wide.

Requirements:

- 10+ years of B2B event and field marketing experience across in-person and virtual programs, including experience running a portfolio across multiple territories or regions.

- A track record of partnering with sales leadership, not just sales teams, to shape territory strategy and accelerate pipeline creation.

- Experience managing or mentoring other marketers, with the ability to build team capability alongside personal execution.

- A data-driven mindset with deep experience analyzing event performance and building measurement frameworks using CRM and marketing automation tools.

- A strong ownership mindset with accountability for results across a multi-region field marketing program.

- Ability to manage a large portfolio of programs, vendors, and stakeholders in a fast-paced, high-growth environment.

- Excellent executive communication skills, with the ability to distill performance data into insights and recommendations for senior leadership.

- Experience marketing to technical or securi