Head Of Marketing

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Experience: 8+ yrs Location: Mumbai, Maharashtra, India Job Type: Full-time

We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact. Requirements Key Responsibilities 1. Marketing Strategy & Leadership - Develop and execute the overall marketing strategy aligned with business growth objectives. - Build, mentor, and lead a high-performing marketing team across multiple functions. - Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes. - Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth. 2. Event Marketing - Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables. - Drive brand awareness, lead generation, and customer engagement through impactful event programs. - Measure event effectiveness and optimize ROI through data-driven insights. - Build relationships with industry associations, partners, and event organizers. 3. Product Marketing - Define product positioning, messaging, and value propositions for enterprise customers. - Lead go-to-market strategies for product launches, feature releases, and new market initiatives. - Conduct market research, competitive analysis, and customer insights to strengthen product positioning. - Enable sales teams with compelling collateral, presentations, case studies, and sales tools. 4. Performance Marketing - Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels. - Drive demand generation, lead acquisition, and conversion optimization initiatives. - Manage marketing budgets effectively to maximize ROI and campaign performance. - Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition. 5. Brand & Enterprise Marketing - Strengthen brand visibility and market presence within target enterprise segments. - Develop integrated marketing campaigns that support business growth and market expansion. - Create thought leadership initiatives to establish the company as an industry leader.

Required Qualifications - MBA from a reputed business school (strongly preferred). - B.Tech or equivalent technical degree (preferred). - 8+ years of progressive marketing experience with a strong career growth trajectory. - Proven experience leading and managing marketing teams. - Experience working with enterprise customers in B2B environments. - Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies. - Excellent verbal and written communication, presentation, and stakeholder management skills. - Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.

Preferred Candidate Profile - Demonstrates a clear track record of business impact and value creation across previous organizations. - Has successfully built and scaled marketing functions in high-growth technology companies. - Possesses strong leadership presence and executive-level communication skills. - Combines strategic thinking with hands-on execution capabilities. - Comfortable working in fast-paced, growth-oriented environments.

Must-have skills Multi-channel Marketing, B2B Marketing, Demand Generation