Senior Product Marketing Manager

This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, Israel and Japan. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."

About You:

- You are a storyteller first. You can demo the product and tell the story of what it changes for a customer as well as anyone in the company, and you know that sharp positioning is about the outcome, not the feature.

- You understand manufacturing or another regulated industry, or you have proven you can learn one by going to the people who do the work: customer conversations, site visits, win and loss reviews, customer advisory boards.

- You think and write with precision and specificity, and you are accountable commercially. You can point to a win rate or a campaign result that moved because of a positioning call you made.

- AI is already part of how you work, and you know it is a starting point for customer insight, not a substitute for talking to customers, sales and the customer team.

What skills do I need?

- 5-7+ years of product marketing experience, with a track record of shaping how a complex B2B product is positioned, sold and understood in the market

- Understanding of manufacturing or a regulated industry, gained either by working in one or by building a real voice of the customer practice in an industry you did not come from: direct customer conversations, on site visits, win and loss reviews, customer advisory boards and synthesis of sales call recordings. Experience working directly in a manufacturing environment, with knowledge of discrete manufacturing pain points and use cases, is a major plus

- The ability to turn a complex B2B enterprise platform into positioning that lands with operational buyers in terms of the outcomes they care about, with examples where that positioning had a measurable effect on win rates, adoption or how the field sells

- Demonstrated AI fluency in your own workflow, and just as importantly, a demonstrated ability to build strong cross functional relationships that deepen your understanding of the customer and give credibility to the strategy you recommend

- Startup or scale up experience is a plus

- Bachelor's degree in Marketing, Business, Communications or equivalent working experience

Key Responsibilities:

- Influence and evolve Tulip's platform narrative alongside the product marketing team: the positioning, messaging and proof points that revenue marketing and the industry marketers adapt for their campaigns and segments

- Build and run a voice of the customer practice with product and customer success: customer conversations, site visits with sales, win and loss reviews, customer advisory boards and synthesis of sales calls, and turn what you learn into positioning

- Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product in support of them

- Run product launches as narrative moments that connect each new capability back to the problems customers are trying to solve

- Build enablement the field actually uses, and run a feedback loop from live deals back into messaging and product

- Use market, competitive