Principal Brand Designer, AI Systems

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.

We're looking for a designer who wants to be accountable for a brand, not just contribute to one: someone who turns "how should Clara look and sound here?" into a shipped campaign, a visual system, or a production workflow — by next week, not next quarter — and makes Clara recognizable and consistent everywhere our customers, prospects and candidates encounter us, across MX, BR, CO and AR.

This is a brand governance role, and a very hands-on one, with a manager path. You set the standard and you make the defining work yourself — this isn't a role where you review other people's work from a distance. You also build the systems that let everyone else — the design team, marketing, sales, agencies and freelancers — produce on-brand work fast, with AI doing serious heavy lifting on production and scale. As the brand practice grows, so does your scope: leading Clara's brand designers is part of the plan, not a detour from it.

You'll report to the Head of Design and partner closely with Product, Marketing and Clara's founders on the moments that define the brand.

What you'll do

- Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together.

- Lead by making: concept development, art direction and hands-on craft on Clara's highest-stakes brand moments — launches, campaigns, the website, major events.

- Build AI-powered brand production: the workflows, templates and guardrails that let designers, non-designers and external partners produce on-brand assets without bottlenecking through you — built and iterated, not just imagined.

- Set the quality bar for AI-assisted output and the review loop that keeps it on brand. AI-made should never look AI-made.

- Prototype fast, validate faster: go from brief to working asset in days, test it against real usage and perception, kill what doesn't work and scale what does.

- Make the brand show up consistently across every touchpoint, from the website to the sales deck to the app itself, working with Product Marketing, Growth and Sales.

- Level up Clara's brand designers on craft and AI-native ways of working, and grow into leading the team.

What you'll bring

- A portfolio of brand work you made yourself, recently: identity systems, rebrands or campaigns that shaped how a company was perceived.

- Excellent craft across visual identity, typography, voice and motion. You're the person others go to for how something should look.

- Hands-on experience using generative AI in creative production — not a point of view on it, but workflows you've built and shipped that others use to produce at scale without diluting quality.

- Enough comfort with AI-assisted building tools to prototype, template and automate on your own. You don't need to be an engineer; you need to not depend on one.

- Experience evolving or scaling a brand across markets, channels or partners, in-house or at a studio, and the operational instincts to explain how it worked.

- A bias toward building and shipping over speccing and aligning: you'd rather put a rough version in front of people this week than circulate a perfect brief next month.

- Strong written and verbal communication in English.

Experience that could help

- Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO and AR.

- Experience mentoring designers or leading a sm