Product Marketing Associate

This role is for one of Weekday’s clients

Min Experience: 0+ years Location: Pune JobType: full-time

We are looking for a proactive and creative Product Marketing Associate to translate complex drone autonomy and Physical AI technology into compelling stories, sales resources, and marketing campaigns. This role offers an opportunity to work at the intersection of product, marketing, sales, and technology, helping enterprise customers understand the value of innovative solutions across industries such as energy, security, transportation, and industrial operations. You will contribute to product positioning, messaging, product launches, customer success stories, and sales enablement initiatives. The ideal candidate is curious, digitally savvy, comfortable experimenting with new ideas, and eager to take ownership of projects from concept to execution. Requirements Key Responsibilities 1. Product Marketing and Positioning - Support the development of product positioning and messaging for different industries, customer segments, and buyer personas. - Translate technical product features and specifications into clear, benefit-driven messaging that resonates with enterprise customers. - Research customer needs, industry trends, market dynamics, and competitor offerings to identify opportunities for differentiation. - Help communicate the value of drone autonomy and Physical AI solutions through engaging narratives and marketing materials. 2. Content Creation and Campaign Management - Develop creative content for digital campaigns, social media, newsletters, websites, events, and other marketing channels. - Brainstorm and execute innovative campaign ideas, experimenting with new formats and approaches to improve engagement. - Coordinate marketing campaigns from ideation to launch, tracking performance and identifying areas for improvement. - Use AI-powered tools for content creation, research, design, and workflow automation to improve speed and productivity. 3. Sales Enablement - Create sales enablement materials, including pitch decks, product one-pagers, battlecards, presentations, and competitive comparison documents. - Collaborate with sales teams to understand customer objections, buying considerations, and requirements. - Ensure sales resources communicate product value clearly and support meaningful enterprise customer conversations. 4. Product Launches and Customer Advocacy - Assist with product and feature launches by developing messaging, launch content, and supporting marketing assets. - Help create customer case studies, testimonials, and success stories that demonstrate measurable business value. - Gather customer insights and feedback to strengthen product narratives and improve marketing effectiveness. - Support the preparation of thought leadership content, event presentations, and other brand-building initiatives. 5. Cross-Functional Collaboration - Work closely with product, sales, and engineering teams to align marketing initiatives with business objectives. - Represent the organization at industry events, webinars, and other marketing activities when required. - Take ownership of assigned projects, manage timelines, and deliver high-quality outputs in a fast-paced environment. - Monitor campaign results, evaluate feedback, and use learnings to continuously improve marketing execution. Must-Have Skills - Product Marketing: Understanding of product positioning, messaging, customer personas, and value propositions. - Marketing: Familiarity with digital marketing, brand communication, and campaign execution. - Communications: Strong written and verbal communication skills, with the ability to simplify complex ideas into engaging narratives. Good-to-Have Skills - Content Creation: Experience creating content for social media, blogs, newsletters, videos, podcasts, or digital platforms. - Sales Enablement: Familiarity with pitch decks, product presentations, sales collateral, and competitive analysis. - Campaign Manage