Senior Performance Marketing Associate

This role is for one of Weekday’s clients Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)

Min Experience: 2+ years Location: Bengaluru, Karnataka, India JobType: full-time

We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment. The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting. This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results. Requirements Key Responsibilities 1. Paid Media Campaign Management - Own end-to-end campaign performance across Meta Ads and Google Ads. - Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns. - Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display. - Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets. - Monitor campaign performance and ensure efficient budget utilization. 2. Funnel Strategy and Optimization - Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). - Perform daily campaign optimization to improve conversion rates and acquisition efficiency. - Identify and address frequency issues, audience saturation, and creative fatigue at an early stage. - Continuously optimize targeting, bidding strategies, placements, and campaign structures. 3. Testing and Performance Improvement - Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages. - Conduct systematic experiments to identify high-performing campaign combinations. - Scale successful campaigns quickly and discontinue underperforming initiatives. - Document test results, insights, and learnings to improve future campaign performance. 4. Creative Collaboration - Work closely with creative teams to develop data-backed campaign briefs. - Share performance insights and recommendations to improve ad creatives and messaging. - Identify creative opportunities based on audience behaviour, campaign trends, and performance data. 5. Reporting, Analytics and Tracking - Prepare insight-driven daily, weekly, and monthly performance reports. - Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV). - Reconcile advertising platform data with Shopify performance data. - Manage UTM parameters and maintain accurate campaign tracking. - Identify performance trends, risks, and opportunities through data analysis. 6. Campaign Execution and Quality Control - Ensure accurate campaign setup, implementation, and quality assurance. - Maintain error-free execution during regular campaigns and major sale periods. - Document significant campaign changes, optimizations, and restructuring decisions. - Proactively communicate performance risks and provide actionable recovery plans. Required Qualifications - Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets. - Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred. - Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization. - Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets. - Familiarity with Shopify is an added advantag