Product Marketing Lead, Competitive Intelligence

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

United States (Remote)

About Motive

Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.

About the role

Motive is looking for a Product Marketing Lead to build and run our competitive intelligence program. This role will turn market and competitive insight into programs and tools that help our teams win.

You will partner closely with Sales, Enablement, Marketing, Product, Revenue Operations, and Legal, and report to the Director of Product Marketing. You will shape competitive strategy, equip the field to win, and create the feedback loops that turn market learning into better products and stronger results.

What you'll do

- Set the strategy and priorities for Motive's competitive intelligence program in alignment with go-to-market goals.

- Build and run competitive sales plays that help us win more deals, partnering with Sales, Demand Generation, and other go-to-market teams to activate them.

- Own competitive content, including battle cards, objection handling, competitive comparisons, and customer-facing materials.

- Build a deep, continuous understanding of competitors and market dynamics through research, field feedback, and win/loss insights.

- Champion responsible use of AI to improve the speed and quality of competitive insight.

- Deliver timely competitive updates to Sales, Marketing, Product, and leadership.

- Partner with Enablement to train sellers and support strategic deals.

- Bring competitive and market insight to Product to inform roadmap, positioning, and packaging decisions.

- Measure the impact of competitive programs on business outcomes such as win rates and pipeline, and use results to improve execution.

What we're looking for

- 8+ years in product marketing, competitive intelligence, or a related go-to-market role, including 3+ years leading competitive intelligence programs in B2B technology or SaaS.

- A track record of competitive programs that measurably improved win rates.

- Experience building sales plays, battlecards, and talk tracks that sales teams actually use.

- Strong analytical skills, including experience with CRM data and win/loss analysis.

- Hands-on experience using AI for research and workflow automation, with sound judgment on output quality.

- Strong research instincts and the ability to separate competitor marketing claims from real-world product performance.

- The ability to influence cross-functional partners and present to senior leadership.

- Experience in fleet management, telematics, or other hardware-plus-software businesses is a plus.

How we work

- Solve the most important problems.

- Stay absolutely obsessed with our customers.

- Compress cycle time and learn quickly.

- Fight complexity everywhere.

- Know our markets inside and out.

Compensation and benefits

Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable c